jQuery(document).ready(function(){
 var params = {
        quality: "high",
        scale: "noscale",
        allowFullScreen: "true",
        salign: "tl",
        menu: "false"
    };

    swfobject.embedSWF(dir_raiz+'swf/tisoneproducto.swf', "producto-flash", "470", "520", "9.0.124", dir_raiz+'swf/playerProductInstall.swf', flashvars, params);
});